© 2019 by FRANCE & JESSE

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Anna Herrin for Naluna Swim
FIJI - SOUTH PACIFIC ISLANDS

RESORT & ACTIVITY HOST : SHANGRILA FIJI & PACIFIC AIRWAYS

Models & Influencers : Gabby Epstein / Sjana Elise / Sarah Kohan / Natalie Rose / Bree Kleintop 

Anna Herrin for Naluna Swim
Anna Herrin for Naluna Swim
Anna Herrin for Naluna Swim
Anna Herrin for Naluna Swim
Anna Herrin for Naluna Swim

OUR PRIMARY GOAL

To officially kick-off Luli Fama Swimwear's Australian launch with the largest social media reach possible and create awareness for the Shangri-la Fiji resort.

 

For this trip Luli Fama was the only sponsor. France & Jesse planned a trip around Luli Fama's brand identity while targeting the proper demographics to maximize eyes on their brand. The group that came together was not only amazing to work with, but also exponentially grew Luli Fama's website and social media presence, while organically conveying to new and previous customers that Luli Fama was officially launching in Australia. 

Anna Herrin for Naluna Swim
Anna Herrin, Hannah Stocking and Carmella Rose for Naluna Swim
Anna Herrin for Naluna Swim
Bryana Holly for Naluna Swim

THE OUTCOME

Millions of impressions, a 600% growth in website traffic, hundreds of new photos, new video content and lots of fun.

Luli Fama, and the Shangri-la Fiji experienced their largest social media growths ever. Luli Fama's account grew thousands of new followers in just six days. This growth lead to over 15,000+ new website clicks and 2.9 million impressions during the same period of time. 

Anna Herrin for Naluna Swim
Anna Herrin for Naluna Swim
Carmella Rose for Naluna Swim
Anna Herrin for Naluna Swim

SPONSOR: LULIFAMA SWIMWEAR 

Anna Herrin for Naluna Swim
Anna Herrin, Hannah Stocking and Carmella Rose for Naluna Swim
Anna Herrin for Naluna Swim

PRESS & IG Takeover Materials

The  trip was featured in Australia's Daily Mail and the Daily Telegraph newspapers as well as various other US based news sources. 

Press photos and marketing materials, including graphic design work were also created to further engage and update the audience with product launches and giveaways. 

Carmella Rose for Naluna Swim
Anna Herrin, Hannah Stocking and Carmella Rose for Naluna Swim
Anna Herrin for Naluna Swim
Anna Herrin for Naluna Swim
Anna Herrin for Naluna Swim

MORE BTS 

It would be very hard to call this a "work" trip for the group ;) Various activities included horse back riding on a secluded beach, a sea plane adventure to untouched Pacific Ocean islands, local traditional shows at night, and exquisite dining... To see more go to our Instagram and see our Fiji story highlights.

Trip production and content creators @france.and.jesse

Brand : @lulifamaswimwear

Hotel: ShangriLA fiji

Models & Influencers : Gabby Epstein / Sjana Elise / Sarah Kohan / Natalie Rose / Bree Kleintop 

Video by Wooz

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